You may notice some changes on our social media and website – Girlguiding launched their new branding on 8th March!
Let’s look a little closer at our refreshed logo
This is our main brand. It represents the Girlguiding personality – encouraging, welcoming, curious and courageous.
It also features the new trefoil, which has a fresh look while keeping the important values of the original trefoil created in 1910. The trefoil is a symbol of Girlguiding across the world and holds lots of meaning:
The three leaves represent elements of the Promise – Self, Others and Keeping the Guide Law
The guiding star with five outer points and five inner points represents the original 10 laws
The 2 Gs match our name and give a little nod to earlier versions of the trefoil
The stem points forward and towards the guiding star, showing the direction members should always be going